Everyone knows the Steve Madden shoe brand. Until now, few were familiar with his personal story. In The Cobbler, readers are treated to the wild ride through his rise, fall, and comeback.
It all started in 1990 when Steve Madden pulled together $1,100 to create a fledgling startup shoe company. Who could have imagined that the company would be thriving thirty years on? By then, Steve Madden had evolved into a global, multi-billion dollar brand.
What makes The Cobbler so compelling is its unblinking honesty. Madden intimately shares his battles with addiction and reveals the financial shortcuts that landed him in prison. He holds nothing back as he owns up to his mistakes. But he turns these errors into crucial lessons for success. These details round out his story as an iconic shoe designer.
Most importantly, Madden’s innovative designs go hand-in-hand with uncanny market insights and business acumen. He offers a business perspective as unique as his shoe styles, citing unconventional hiring strategies and a slavish devotion to the product among his success.
Readers will walk away uplifted by a flawed man. In Madden, they can reflect on their own flaws. Moreover, his determination to come back from the depths of prison and addiction is the American story of overcoming adversity. With his second chance, Madden chose to give back and use his hard-won platform to create positive change.